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Book Review: Creating Customer Evangelists

by lyn christian on December 13, 2009

iStock_000009314476SmallYou can have the best product, the hottest commodity, the greatest customer service in town.

However…

  • If you can’t marketing yourself,
  • If you can’t get the word out about why you are so great,
  • Then you won’t be in business for very long.

Marketing, or the ability to market, is the single most important skill that an entrepreneur must engage.

Now for the outstanding news about your marketing strategy– you can learn how to do it! It is all teachable. Just about everything you need to know about building an effective and economical marketing strategy can be found in these two books.

I live by these basic tenets. I coach people to use them.

Creating Customer Evangelists

Citizen MarketersTestify

I suggest you do the following things: 

  • Get these books (see http://creatingcustomerevangelists.com/)
  • Read them
  • Apply them
  • Subscribe to the “church of the customer” blog!
  • Do it all this week! About the Author:  Lyn Christian is the founder of SoulSalt, Inc., a coaching and coach training company.  She is passionate about the “free-agent” worker who wants to earn their living and live their lives by doing what inspires them.  Get more information by visiting www.soulsalt.com or contact Lyn directly through lyn@thecoachtoolkit.com.

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