I read the blog post from Seth Godin early yesterday and a whole room full of light bulbs turned on in my head. Since the whole post was only seven sentences, I encourage you to read it. The core of the message is this:
Organizations struggle with processes because they (the organizations) are event oriented.
Seth has a real gem, but it’s really bigger than just social media.
- Companies are organized around results—the bottom line.
- Customers buy for results—what is provided.
- Marketing is geared to results—what you get for what you pay.
Companies that offer people services (like coaching) have built-in marketing difficulties. The results are vague. I’m not sure of the lesson, but I can’t lose the question now.
How can I market results?
About the Author: Neil Phillips is a founding partner of Team Connections and Director of the DSWA Coach Excellence program. Get more from Neil on his Direct Selling Notebook , the DSWA Coaching Center and Twitter.
{ 2 comments… read them below or add one }
It would seem to me that good coaching would open up new avenues in your clients understanding of self, and how their new awareness can fortify their team.
The process may show itself as a deeper interaction within a team, new ideas being explored, shared and generated, which may lead to new discoveries.
I would think that these processes would lead to new recruits coming from these newly explored areas, and in turn, higher sales…the bottom line.
By creating a survey where newly thought of ideas and their results are recorded, can show how these new areas brought in new recruits and sales. You could then see what percentage of selling is generated by exploring these new avenues.
One of the ways to market results from engagements such as coaching is to create Customer Evangelists. When other’s talk about the results they get while working with us it their message that translates our value to the market place. Service oriented work requires that we be knowledgable of the 6 tenents of creating Customer Evangelists. See the Blog entry for today December 14, 2009 at thecoachtoolkit.com and you’ll find all the information you could want on this topic.