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Knowing Yourself Values

by lyn christian on April 12, 2010

As much as we don’t like to admit it, we entrepreneurs are human.  (However, we do have a strong sense of our super-human powers).

By being human, we are governed by a set of personal values. What we value shows in our thoughts, our feelings and our actions. To be sure, when we speak of a values system, we are not talking about religion, ethical or moral values. We’re talking about a far more broad sense of the word. We’re talking about the components of an individual’s unique and personal inner compass system.

Values are pieces of an inner code that when we align with these elements, as we find ourselves in our own personal stream of flow. When our actions are aligned properly with what we value most, we are living within our own individual boundaries of personal integrity.

When Angie says that connecting with her family is one of her core values, and when she carves out time to put together a movie about her Father’s emigration to the United States, she feels empowered. By so doing this, she has a stronger sense of being grounded and sure. Her performance is enhanced with a certain amount of peace of mind that she is on a path that is “right” for her. As busy as she is as a co-owner of several small businesses, Angie is willing to sacrifice time on this creative project.

When Phillip says that physical fitness and wellness are at the top of his value list, and when he continues to eat junk food and miss workout sessions, he feels a growing sense of despondence. He is beginning to become depressed. Phillip is the proud owner of a new video rental franchise. His business is doing extremely well. However, personally he has recently become less and less capable of experiencing exuberance about his professional wins. Phillip hasn’t found a way to clearly make what he says is most important to him the most important activity of his day or week.

In a nutshell, your core values are your unique sense of character, integrity and those enduring tenets that serve as your guiding principles. We are most satisfied when our personal set of values are guiding our actions.

Neil and I would like to know:

  • What are your core values?
  • How much of your life is in tune with these core values?
  • How much of your work-life is led by them?

If you’d like one of us to take you through a values clarification exercise, either read the chapter of our book on Core Ideology, or send us an e-mail. One of us will personally take you through this valuable exercise.




About the Author:  Lyn Christian is the founder of SoulSalt, Inc., a coaching and coach training company.  She is passionate about the “free-agent” worker who wants to earn their living and live their lives by doing what inspires them.  Get more information by visiting or contact Lyn directly through

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