 Are
you an entrepreneur? Then this book may be the
next critical step towards the success you want and deserve. While
that statement may seem presumptuous, it should resonate
with the entrepreneur in you. Even if this book isn't
the missing ingredient, the innovative business owner and
manager in you may still come to treasure it and continually
refer back to it. The authors wrote this book for those
free thinkers who constantly look for the edge that creates
the success.
Why do entrepreneurs keep trying,
and why do more keep cropping up? The answer is both simple and
complex. The
simple answer is that The Great Entrepreneur is
at the core of the American Dream. Who doesn't
want to be the next Horatio Alger rags-to-riches story? Who
doesn't think about the possibility of being the next
Steve Jobs, Ben and Jerry, Michael Dell, Sam Walton, or Ray
Kroc? The complex answer is that many people strive
to emulate those entrepreneurs and look for their characteristics
within themselves.
Someplace between your initial impetus
to start your own "thin" and
your decision to retire, you have to discover how to control
and set free your business idea in just the right measures
so as to allow it to succeed.
When it comes to the various
dimensions of entrepreneurship, there is never a one size
fits all. No two successful
entrepreneurs ever take the same exact path. What works in
terms of temperament and personality with one company in
a particular industry may prove disastrous in another venture
within a different industry. You just can't fit the
distinctions of a successful entrepreneur into one single
definition.
Very few entrepreneurs want to take
the time to read an entire book about being an entrepreneur.
Yet, everyone wants to have a toolbox to help them maximize
their experiences. This book-this toolbox-is designed to
provide you the relevant chapters, insights, strategies,
and exercises when you want them. Like a "just-in-time" coach,
the content is delivered in a manner to fit your immediate
exigencies.
Each chapter is a tool that is available
when you need it without having to use every other tool
in the box. Each
chapter provides you with options so you can pick and choose
and adapt the materials to your situation in your business.
First,
you'll encounter the Should I Read
this Chapter section. Use the checklist
as a guide to determine if you need this chapter, a portion
of the chapter or none of the chapter's content.
Next
you'll encounter Coach in a Corner of
the chapter. It quickly tells you the "gist" of
the chapter.
Right after the Coach in a Corner, you'll
encounter The Big Idea. Some
readers use this section to generate a strategic plan wherein
they enlist the help of an accountability partner to take
on a project-like package of work. Others simply use this
section to take a few specific steps to get moving on an
idea. These parts of the book will raise your awareness and
call you to action.
The main thrust of the chapter is delivered
in the Strategies section.
These sections offer you topic specific strategies from the
best thinking available today. You will enjoy the variety
of delivery through the use of exercises, models and activities.
If
the authors tell you how, you might "get it" If
they challenge you to walk through the application process
so you show yourself how, what you take from that experience
will belong to you forever.
The final section of each
chapter is the references. You'll
find then under the heading Bibliography and
Additional Resources. If you want to
read more, these point you to helpful sources and other insightful
materials. Here
is part of what you find at the end of this chapter. |
